Independent WordPress & WooCommerce engineering studio

Complex WordPress & WooCommerce systems, engineered end to end.

I design, build and modernise platforms, portals, marketplaces and commerce systems — combining product thinking, custom development and infrastructure ownership.

WPXFacets — WooCommerce search product built by WebXKit · illustrative catalogue interface
10+years engineering WordPress & WooCommerce
189projects delivered on Codeable · 4.96 / 5
5★verified senior engineer on Toptal
1person accountable — Alexandru Gavrilov
Beyond the brochure site

When WordPress is part of the business, the engineering matters.

The projects I take on usually involve more than pages and plugins. They involve customers, subscriptions, operational workflows, sensitive data, search, integrations or infrastructure that has to keep working after launch.

WebXKit brings those moving parts into one clear, maintainable system — without making the solution more complex than the business needs.

Capabilities

Engineering for the parts standard WordPress builds leave out.

01

Platforms, portals & marketplaces

Role-aware applications, client dashboards, subscriptions, document workflows and operational systems built around the way the business actually works.

02

WooCommerce & plugin engineering

Custom products, billing logic, imports, search, integrations and background processes that extend WooCommerce beyond standard configuration.

03

Performance-first rebuilds

Redesign and frontend modernisation that improves speed, maintainability and conversion while protecting content, URLs and SEO equity.

04

Technical discovery & stewardship

Architecture, feasibility, data mapping and phased delivery for projects where the wrong early decision becomes expensive later.

Product built by WebXKit

WooCommerce search, with the infrastructure handled.

WPXFacets combines a WooCommerce faceted-search plugin with managed Elasticsearch infrastructure. Customers get fast catalogue filtering without having to provision, secure and operate their own search cluster.

  • WooCommerce facets for attributes, taxonomies, price, rating, stock and custom fields
  • Dedicated Elasticsearch infrastructure provisioned automatically on Hetzner
  • Subscriptions, trials, API access and entitlement handled end to end
  • DNS, TLS, Nginx and account lifecycle integrated into the product

System diagram · WPXFacets

PLUGIN → SUBSCRIPTION → PROVISIONING → CLUSTER WooCommercefacets plugin Subscriptionentitlement · API ProvisioningDNS · TLS · Nginx Elasticsearchmanaged · Hetzner one vendor · one contract · one support surface
fig. 01 — infrastructure owned end to end
Selected work

Different business problems. The same engineering discipline.

Anonymized recreation of the redesigned family-law homepage
RedesignWordPress rebuildPerformance

A calmer, clearer and faster digital experience for a family law firm.

Reframed the client journey, rebuilt the Elementor frontend with GeneratePress and GenerateBlocks, and created a leaner foundation while preserving URLs, content and SEO equity.

View the before and after →
World AVSEC driver compliance screen with fictional STA expiry and training records
Platform engineeringWooCommerceBusiness workflows

A subscription-based compliance platform for the air-cargo industry.

A multi-role WordPress and WooCommerce system for companies, facilities, employees, training, documents and cross-company authorisation workflows.

Read the World AVSEC build →
Gradelink linked-record workspace with fictional Staff, Classes, Students and Grades data and a cell-level validation error
Application UXData workflowsCustom plugin

A spreadsheet-grade import experience inside Gravity Forms.

A Vue application that lets schools import, edit and validate linked Staff, Classes, Students and Grades data before submission.

Read the Gradelink build →
ECO logo and A Clear Road to Compliance headline on the rebuilt staging homepage
RedesignWordPress rebuildPerformance

A cleaner, faster foundation for a technical certification business.

Rebuilt a mixed WPBakery and legacy frontend with a block-native architecture, structured service content and an SEO-preserving migration.

Read the EngineCert build →
Working model

Senior ownership from the first decision to launch.

01

Understand the business system

Before proposing a stack or estimate, I map the users, workflows, data, dependencies and operational risks that shape the solution.

02

Make the architecture explicit

Important decisions, trade-offs and boundaries are documented early, so scope and technical direction do not drift silently.

03

Deliver in verifiable stages

Each phase produces something reviewable and useful — from discovery and prototype to build, launch and ongoing stewardship.

For agencies

Senior WordPress engineering behind your agency.

When a client project needs more technical depth than your internal team can provide, I can work as a white-label engineering partner. Your agency keeps the relationship; I help you de-risk and deliver the build.

Discreet collaborationClear scopeClient relationship protectedDocumentationContinuity
How the engagement runs
01You bring the client brief and the constraints
02I scope the technical work and name the risks in writing
03Build happens on your repo, your process, your branding
04Handover with documentation your team can maintain
Alexandru Gavrilov
About

The person planning the architecture is the person accountable for delivery.

WebXKit Solutions is an independent engineering studio led by Alexandru Gavrilov. Alex has spent more than a decade building WordPress and WooCommerce systems — from performance-sensitive websites to marketplaces, subscriber platforms, secure client portals and infrastructure-backed products.

Clients work directly with Alex through discovery, technical decisions and delivery. Trusted specialists are involved only when a project genuinely needs expertise outside the core engineering scope.

Start a conversation

Tell me what you are trying to build — or what is no longer working.

Share the business context, the current system and the outcome you need. I will reply with the most useful next step, whether that is a focused conversation, paid discovery or a clearly scoped build.

Usually replies within one business day
Working hours EET · comfortable with CET / CEST teams
Romania-based · EU contracts and invoicing